Next Generation Media Measurement
Next Gen Media Measurement
Grounded in the science of galvanic skin response (GSR) to quantify emotion, we provide media measurement and viewer insights that previously were unavailable to content creators, media sellers, and advertisers.
Why Emotional Engagement Matters
Mediaprobe is the ultimate metric for the “Attention Economy”
Brands and agencies are demanding attention and engagement metrics that look beyond reach and frequency to understand the true impact of their content and campaigns. It’s part of the new “Attention Economy.”
Mediaprobe is the first research technology to go beyond eyeballs to measure emotional impact and impression quality. Now, media organizations have the data they need to create more engaging content to sell ads, increase commercial efficacy and amplify brands.
Whether you’re creating content or selling media, the capacity to objectively demonstrate your ability to deliver an engaged and attentive audience represents a huge opportunity to thrive in the new economy.
The Only Objective Way to Quantify Emotion in Media
Mediaprobe’s Emotional Impact Score (EIS) offers essential information on whether an audience is both attentive and engaged. Because EIS tracks emotion second-by-second and correlates it with specific elements of the (audiovisual) broadcast, content creators, media sellers, brand advertisers and sponsors can use this information to optimize all elements of their broadcast and messaging for emotional impact.
Higher peaks of emotion contribute to higher impact and value. Now you can measure that emotion. For the first time, organizations can employ true media measurement, act on their audiences’ emotional engagement and understand the true value of their content.
EIS Score for a 120-minute live sporting event
