Editorial Decision Making
Editorial Decision Making
Understand how production elements drive viewer and listener engagement
Boost emotional engagement with your program with smart editorial decision making and editing.
Editing choices drive audience growth and retention during live broadcasts
Detailed, second-by-second feedback enables smart editorial decision making and optimization of content. Mediaprobe data helps content developers create more engaging content to grow their audience base. Use real data to measure and increase engagement — and boost revenue — with your editorial content.
Track Audience Reaction to Live Broadcasts
Graph second-by-second ups and downs of fan and viewer emotions with our Emotional Impact Score (EIS).
Overlay Key Production Choices to Measure Correlation
Pinpoint the edits that drive or diminish your broadcasts’ emotional engagement.
Compare EIS Across Production Levers
Compare scores across alternative production options, such as camera angles, commentators, graphics and pacing.
Balance Editing Options and Costs
Go beyond your gut in editorial decision making with data that lets you balance your production budget.
Mediaprobe goes beyond eyeballs to deliver insights to inform smart editorial decision making
Address key KPIs, and answer these questions:
Want to take editorial decision making to the next level?
See our case studies
Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study >
Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study >
Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study > Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study > Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study > Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study >
