Audience Discovery Insights
Audience Discovery Insights
Next-gen research technology measures that deliver audience discovery insights
Build your audience/fanbase amid tremendous choice overload
Emotional Impact Score (EIS) gives you the edge in measuring true audience engagement and delivering audience insights.
Measure True Audience Attention — and Engagement
Go beyond who is just being exposed to who is actively engaged. Measure true second-by-second attention across media and platforms.
Understand Interaction of Content, Media and Viewers Through Audience Discovery
Gain actionable insights into how different audience segments engage with different program types and formats: live vs. subscription, video vs. audio, online streamed vs. linear TV, short format vs. long format.
Fuse Engagement Metrics With Audience Ratings
Augment legacy metrics with data that measures your audience engagement with content and advertising.
Prevent Viewer Loss
Pinpoint the moments that lead to viewer churn and prevent loss using Mediaprobe’s trained machine learning models.
Mediaprobe goes beyond eyeballs to deliver crucial audience insights
Address key KPIs, and answer these questions with Emotional Impact Score (EIS):
Looking for the right audience discovery insights to build lasting connections?
See our case studies
Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study >
Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study >
Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study > Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study > Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study > Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study >
