Ad Performance
AD PERFORMANCE
Ad Performance is best when your audience is emotionally engaged with your content
Go beyond eyeballs to measure ad performance, and see how your audience truly engages with your ads.
Mediaprobe’s Emotional Impact Score (EIS) lets you make smarter media choices by measuring and optimizing ad performance, ad placement, and advertising effectiveness.
Higher EIS correlates with better engagement and higher brand awareness.
Second-By-Second EIS Tracking
Gain rapid feedback on how viewers/listeners are reacting to your brand’s message.
Linkage to Brand Metrics and Sales Activation
Measure consumer engagement related to program, context, and placement — all of which correlate to recall and brand connection.
Benchmark
Compare ad performance in different contexts (genre, network, platform) vs. competitors and industry norms.
Optimize Media Placement
Make smarter media choices using insights into the best moments and formats for inserting commercial integrations (including live linear TV, BVOD, audio, pod and order).
Mediaprobe goes beyond eyeballs to deliver crucial insights on ad performance and placement
Address key KPIs, and answer these questions:
Want to see how you can optimize your ad performance?
See our case studies
Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! Af...
See case study >
Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bow...
See case study >
Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad...
See case study > Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! Af...
See case study > Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bow...
See case study > Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad...
See case study >
