Emotional Impact Scoreboard
EMOTIONAL IMPACT SCOREBOARD
In the world of media and advertising, creating compelling and meaningful content that resonates
with your target audiences is critical to growing your fan base and driving positive business results.
Our Emotional Impact Scoreboard is a game-changing solution that enables tracking of how content
performs and benchmarking content against other properties. The Emotional Impact Scoreboard
fueled by the Mediaprobe Emotional Impact Score (EIS) is the most reliable and efficient way to
evaluate content effectiveness and fine-tune television campaigns for maximum impact, driving better
business outcomes. Gain insights into your media products’ true value.
Emotional Impact Scoreboard
Legend
Genre – genre of the monitored content
Network – content broadcast
Total EIS – overall Emotional Impact Score across the entire content
Peak EIS – the highest peak Emotional Impact Score seen during the content; Tiers: Green – Very High, Light Green – High, Light Orange – Medium, Orange– Low
Dial – likability as collected by participants interacting with a like/dislike button on their phone while watching the content in real time
Get your EIS report now
Contact us to get a second-by-second overview of content and advertising for your broadcast.
