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CASE STUDIES
Read and download our latest case studies to find out how some of the biggest names in broadcasting use our media measurement solution to validate the value of their inventory – whether that’s making more informed production decisions, inserting commercial integrations in the most impactful moments, or enabling ad sales teams to charge premiums for spots and sponsorships.
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AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
Download case study > AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
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