Market Research
CASE STUDIES
Read and download our latest case studies to find out how some of the biggest names in broadcasting use our media measurement solution to validate the value of their inventory – whether that’s making more informed production decisions, inserting commercial integrations in the most impactful moments, or enabling ad sales teams to charge premiums for spots and sponsorships.
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Market ResearchNeuroscience UEFA Champions League Final: Exclusive Neuroscience Study
Updated: June 2022 MindProber launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final opening ceremony and performance by Camila Cabello and the ultimate battle between Liverpool and Real Madrid football clubs, a.k.a. ‘The Reds’ and the ‘Merengues.’ MindProber PALM For this top-tier sporting...
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AdvertisingConsumer Behaviour Ad Recall and Ad Performance Boost: MindProber’s Media Placement Test
By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These studies normally use self-report measures including ad recall and ad likeability as outcome variables. One important meta-analysis (Kwon, Kin...
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Consumer BehaviourMarket Research An X-ray of a Football Game – The Power of Cristiano Ronaldo ’s Image
By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of football fans are a new currency that should be treasured by leagues, sponsors, advertisers, and ...
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AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
Download case study > Market ResearchNeuroscience UEFA Champions League Final: Exclusive Neuroscience Study
Updated: June 2022 MindProber launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final opening ceremony and performance by Camila Cabello and the ultimate battle between Liverpool and Real Madrid football clubs, a.k.a. ‘The Reds’ and the ‘Merengues.’ MindProber PALM For this top-tier sporting...
Download case study > AdvertisingConsumer Behaviour Ad Recall and Ad Performance Boost: MindProber’s Media Placement Test
By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These studies normally use self-report measures including ad recall and ad likeability as outcome variables. One important meta-analysis (Kwon, Kin...
Download case study > Consumer BehaviourMarket Research An X-ray of a Football Game – The Power of Cristiano Ronaldo ’s Image
By Pedro AlmeidaEdited by Ana Jovanoski [2021 stats update] Building on the experience we are gaining from monitoring live sports such as F1 or MotoGP, this time we turned our attention to football and in a partnership with Eleven Sports. The Champions League is one of the most valuable football championships in the world, transacting billions of euros in media rights alone. The emotions of football fans are a new currency that should be treasured by leagues, sponsors, advertisers, and ...
Download case study > AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
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