Advertising
CASE STUDIES
Read and download our latest case studies to find out how some of the biggest names in broadcasting use our media measurement solution to validate the value of their inventory – whether that’s making more informed production decisions, inserting commercial integrations in the most impactful moments, or enabling ad sales teams to charge premiums for spots and sponsorships.
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AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
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AdvertisingBroadcast UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
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Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
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Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
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AdvertisingBroadcast Super Bowl LVII: Did the Big Game Score Big on Emotion?
With the Kansas City Chiefs defeating the Philadelphia Eagles 38–35, Super Bowl LVII will likely be remembered for stellar performances from both quarterbacks, some late-game drama, and a halftime show by the stunning and daring Rihanna. Thanks to our U.S. panel, MindProber was well-prepared to measure everything. We provided a rich, second-by-second analysis of viewers’ reactions and emotional engagement during the entire game to determine its Emotional Impact Score (EIS). Ho...
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Advertising MindProber’s UK Christmas Ads Tracker: John Lewis Takes the Emotion Trophy and Reaps the Benefits on Brand Metrics
Every year, British television viewers are treated to the special sight of classic Christmas ads from retail brands that have become part of holiday tradition. These commercials evoke the spirit of Christmas in audiences across Britain and serve to bring joy and cheer during this special time of year. These ads also mark a major investment by companies looking to capitalize on the festive season with creative campaigns designed to capture attention and drive sales. Using MindProber’s ...
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AdvertisingConsumer Behaviour Ad Recall and Ad Performance Boost: MindProber’s Media Placement Test
By Pedro AlmeidaEdited by Ana Jovanoski The impact of the context in which TV ads are displayed represents a critical point for advertisers. Understandably, it is also a major area in both academic and advertising research. Variables such as programming, format, and familiarity with the content, have been the research subject of many studies. These studies normally use self-report measures including ad recall and ad likeability as outcome variables. One important meta-analysis (Kwon, Kin...
Download case study > AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
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