In today’s media landscape, measuring emotional engagement is critical. Content producers and advertisers can create more compelling content that resonates emotionally with their audience by looking beyond traditional metrics and understanding how viewers are truly engaging with content.
Knowing how well a particular piece of content or advertisement performs is only half the story. We also need to know how it compares to other properties and over time.
Tracking and benchmarking how content evolves is critical for gaining a broader understanding of its true value and highlighting new business opportunities and insights.
The Emotional Impact Scoreboard is media measurement metric that allows broadcasters, content producers, and brands to understand which shows are engaging audiences across the United States.
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