Audio streaming is increasingly taking a central role in people’s lives and has experienced explosive growth in recent years. The medium’s rapid growth and the inherent difference in its consumption vs. visual media like video means that there is a scarcity of data available to prove its value to advertisers.

We partnered with a major podcast producer / network to:

• Prove the positive aspects of audio in promoting emotional engagement and positive outcomes for brands
• Set the basis for building the ongoing attention/engagement measurement platform that the audio industry lacks