MEDIAPROBE EVENTS

It is great to see where the talks on the topic of media measurement are heading. We want to add value and contribute to the conversation by organizing events, webinars, roundtables, and panel discussions where we can cover some of the industry’s key questions.

GSR as a Measure of Impression Quality – Webinar

August 23, 20234:06 pm

Pedro Almeida, Ph.D. – CEO & Co-Founder, Mediaprobe Pedro Almeida and the team at Mediaprobe will examine the validity, reliability, and predictive power of using Galvanic Skin Response (GSR) as an effective way to measure attention and impression quality. As he describes “not all impressions are created equal” and “higher quality impressions should be worth more.” Learn how… GSR can discriminate moments of high impact, indicating a higher quality impression...

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GSR as a Measure of Impression Quality – Webinar

August 23, 20234:06 pm

Pedro Almeida, Ph.D. – CEO & Co-Founder, Mediaprobe Pedro Almeida and the team at Mediaprobe will examine the validity, reliability, and predictive power of using Galvanic Skin Response (GSR) as an effective way to measure attention and impression quality. As he describes “not all impressions are created equal” and “higher quality impressions should be worth more.” Learn how… GSR can discriminate moments of high impact, indicating a higher quality impression...

REGISTER

GSR as a Measure of Impression Quality – Webinar

August 23, 20234:05 pm

Pedro Almeida, Ph.D. – CEO & Co-Founder, Mediaprobe Pedro Almeida and the team at Mediaprobe will examine the validity, reliability, and predictive power of using Galvanic Skin Response (GSR) as an effective way to measure attention and impression quality. As he describes “not all impressions are created equal” and “higher quality impressions should be worth more.” Learn how… GSR can discriminate moments of high impact, indicating a higher quality impression...

REGISTER

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