About
ABOUT US
Mediaprobe is setting the standard for next-gen measurement across all media.
We were founded to deliver automated consumer neuroscience at scale. Our early proof of concept went beyond creative testing and consumer projects into measuring the true emotional impact of live broadcasts, from debates to sporting events.
Traditional research methods don’t measure the right thing (emotion) at the right time
(while watching) in the right place (home)
Mediprobe’s scalable physiological GSR measurement provides the most powerful set of metrics in the industry to predict outcomes:
Validity
Measure of the emotional intensity of media, reflecting second-by-second impact of the media on the consumer.
Reliability
Highly stable across samples.
Predictive Power
A strong correlation from content to external outcomes, such as brand recall.
Predictive Power
A strong correlation from content to external outcomes, such as brand recall.
For the first time, media measurement goes beyond counting eyeballs to deliver metrics that enable understanding and activation based on the emotional effect of media on consumers.
Our Emotional Impact Scores (EIS) go beyond legacy methodologies to deliver a true, objective measure of emotional engagement and allow media and advertisers to understand how their target audience is feeling and reacting to content. EIS provides actionable insights to optimize content, improve impression quality and placement effectiveness, and maximize the value of broadcasts, sponsorships and advertisements.
We have helped the biggest names in broadcasting use media measurement to validate the value of their inventory. We empower clients to make more informed production decisions, insert commercial integrations in the most impactful moments, and enable their ad sales teams to charge premiums for spots and sponsorships. As always, we remain true to our founding principles: scientific rigor, full transparency in methods and data, and a devotion to deliver value and improved outcomes to our clients through better media measurement.
Awards and Nominations
Awards and Nominations
Members of
Our team
Chief Revenue Officer
Chief Operating Officer
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Help us reshape the media measurement industry.
