White Paper Reports
WHITE PAPERS AND REPORTS
Content producers, distributors, and brands are looking for the right media measurement solutions to elevate their media products. As the industry is going through a measurement revolution, and with the increasing number of advanced measurement metrics, it is quite often difficult to select the right tools and insights to accelerate your business and media ROI.
To advance the industry and help media organizations better serve their audiences and advertisers, our team of experts and scientists creates
white papers, reports, and other resources to provide guidance on leveraging innovative measurement, making data-driven decisions, and
executing at scale.
White papers & Reports Prove the Power of Audio to Engage and Promote Positive Brand Outcomes
Audio streaming is increasingly taking a central role in people’s lives and has experienced explosive growth in recent years. The medium’s rapid growth and the inherent difference in its consumption vs. visual media like video means that there is a scarcity of data available to prove its value to advertisers. We partnered with a major podcast producer / network to: Prove the positive aspects of audio in promoting emotional engagement and positive outcomes for brands Set the basis ...
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White papers & Reports One-pager Case Study: Optimize Broadcast, Rules, and Increase Fan Experience by Measuring Emotion in Live Sports
The business of sport hinges on emotion. Live coverage of sport remains by far the most important value creator for rights holders, media partners, and sponsors. But how do sports like motorsport, where the action takes place outside of a single frame, ensure that they’re delivering the most engaging experience possible to fans? A racing company challenged us to tackle this problem. We built the solution based on MindProber’s capability to provide second-by-second viewer engagement to li...
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White papers & Reports One-pager Case Study: Ensure Optimal Ad Placement by Monitoring Live TV (and Radio) Entertainment Broadcast
In a fragmented media landscape and with the shift away from free-to-air channels, media buyers seem to be increasingly reluctant to rely on viewership numbers alone when valuing sponsorship and commercial space. Brands and agencies are demanding the use of attention and engagement metrics to look beyond reach and frequency. Why? They want to understand the true impact of their campaigns giving rise to the so-called attention economy. An official sponsor of a major sports event challenged...
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White papers & Reports Case Study: UCL Final 2022 Audience Engagement – Broadcast
The results of our UEFA Champions League Final 2022 exclusive audience engagement study showed that the UCL final broadcasts were truly the champions of engagement! This unique sports event presented a higher emotional engagement compared to other major live sports broadcasts, keeping viewers’ attention glued to the game. We share with you insights into: UCL Final 2022 vs. Major Live Sports Broadcasts Engagement Top Match Moments VAR Time Want to learn more? ...
Download report > White papers & Reports Case Study: UCL Final 2022 Audience Engagement – Advertising
The results of our UEFA Champions League Final 2022 exclusive audience emotional engagement study showed that the UCL final’s commercial breaks draw highly different engagement levels between two key locales – US and UK. Also, find out how the UEFA Champions League’s Official Sponsors’ scored on brand recall and what was the winning advertising combination. We share with you insights into: Editorial vs. Commercial Time Brand Recall Winning Advertising Combination ...
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White papers & Reports What is the Emotional Impact Scoreboard?
In today’s media landscape, measuring emotional engagement is critical. Content producers and advertisers can create more compelling content that resonates emotionally with their audience by looking beyond traditional metrics and understanding how viewers are truly engaging with content. Knowing how well a particular piece of content or advertisement performs is only half the story. We also need to know how it compares to other properties and over time. Tracking and benchmarking how co...
Download report > White papers & Reports Prove the Power of Audio to Engage and Promote Positive Brand Outcomes
Audio streaming is increasingly taking a central role in people’s lives and has experienced explosive growth in recent years. The medium’s rapid growth and the inherent difference in its consumption vs. visual media like video means that there is a scarcity of data available to prove its value to advertisers. We partnered with a major podcast producer / network to: Prove the positive aspects of audio in promoting emotional engagement and positive outcomes for brands Set the basis ...
Download report > White papers & Reports One-pager Case Study: Optimize Broadcast, Rules, and Increase Fan Experience by Measuring Emotion in Live Sports
The business of sport hinges on emotion. Live coverage of sport remains by far the most important value creator for rights holders, media partners, and sponsors. But how do sports like motorsport, where the action takes place outside of a single frame, ensure that they’re delivering the most engaging experience possible to fans? A racing company challenged us to tackle this problem. We built the solution based on MindProber’s capability to provide second-by-second viewer engagement to li...
Download report > White papers & Reports One-pager Case Study: Ensure Optimal Ad Placement by Monitoring Live TV (and Radio) Entertainment Broadcast
In a fragmented media landscape and with the shift away from free-to-air channels, media buyers seem to be increasingly reluctant to rely on viewership numbers alone when valuing sponsorship and commercial space. Brands and agencies are demanding the use of attention and engagement metrics to look beyond reach and frequency. Why? They want to understand the true impact of their campaigns giving rise to the so-called attention economy. An official sponsor of a major sports event challenged...
Download report > White papers & Reports Case Study: UCL Final 2022 Audience Engagement – Broadcast
The results of our UEFA Champions League Final 2022 exclusive audience engagement study showed that the UCL final broadcasts were truly the champions of engagement! This unique sports event presented a higher emotional engagement compared to other major live sports broadcasts, keeping viewers’ attention glued to the game. We share with you insights into: UCL Final 2022 vs. Major Live Sports Broadcasts Engagement Top Match Moments VAR Time Want to learn more? ...
Download report > White papers & Reports Case Study: UCL Final 2022 Audience Engagement – Advertising
The results of our UEFA Champions League Final 2022 exclusive audience emotional engagement study showed that the UCL final’s commercial breaks draw highly different engagement levels between two key locales – US and UK. Also, find out how the UEFA Champions League’s Official Sponsors’ scored on brand recall and what was the winning advertising combination. We share with you insights into: Editorial vs. Commercial Time Brand Recall Winning Advertising Combination ...
Download report > White papers & Reports What is the Emotional Impact Scoreboard?
In today’s media landscape, measuring emotional engagement is critical. Content producers and advertisers can create more compelling content that resonates emotionally with their audience by looking beyond traditional metrics and understanding how viewers are truly engaging with content. Knowing how well a particular piece of content or advertisement performs is only half the story. We also need to know how it compares to other properties and over time. Tracking and benchmarking how co...
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