Emotional Impact Score
THE SCIENCE OF EMOTIONAL IMPACT SCORE
Mediaprobe: The Science-Based, Physiological, and Behavioral Analytics Media-Testing Platform. Scientific knowledge + proprietary technology + the biggest database of monitored physiological reactions ever tracked.
Media measurement using Emotional Impact Score (EIS) designed by experts from the fields of cognitive neuroscience, behavioral science, electronics, biomedical engineering, artificial intelligence, software engineering, data analytics, and market research.
Lab-Quality Media Research at Home and at Scale
Mediaprobe captures hundreds to thousands of media consumers’ physiological responses through our proprietary sensor and behavioral app. Our Emotional Impact Score (EIS) and Peak EIS reflect the average and maximum emotional responses to each show, including content and commercial breaks. Scores are calculated from the electrodermal activity of your audience — as measured by galvanic skin responses (GSR) — while the audience consumes content. GSR is a scientific way to reliably and predictably measure a person’s actual emotional reaction to what they see and hear, giving you so much more information than just who is viewing your content.
Emotion is the truest measure of attention and has been proved to correlate with both awareness and recall.
GSR is the single most reliable indicator of emotional engagement and impression quality
Mediaprobe’s proprietary sensors collect the galvanic skin response (GSR) of the hand’s palm, a scientifically proven metric of emotional activation. Skin provides a lot of information on how we feel when we’re exposed to emotionally loaded images, videos, events, or other kinds of stimuli, both positive and negative. When we are emotionally aroused, the electrical conductivity of our skin subtly changes.
Emotional arousal, as measured by GSR, is directly connected to the audience’s engagement with the content they are watching or listening to: Higher GSR means higher engagement, and Mediaprobe’s sensor measures how the audience really feels about your content second by second.
