Neuroscience
CASE STUDIES
Read and download our latest case studies to find out how some of the biggest names in broadcasting use our media measurement solution to validate the value of their inventory – whether that’s making more informed production decisions, inserting commercial integrations in the most impactful moments, or enabling ad sales teams to charge premiums for spots and sponsorships.
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Market ResearchNeuroscience UEFA Champions League Final: Exclusive Neuroscience Study
Updated: June 2022 MindProber launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final opening ceremony and performance by Camila Cabello and the ultimate battle between Liverpool and Real Madrid football clubs, a.k.a. ‘The Reds’ and the ‘Merengues.’ MindProber PALM For this top-tier sporting...
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AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
Download case study > Market ResearchNeuroscience UEFA Champions League Final: Exclusive Neuroscience Study
Updated: June 2022 MindProber launched an exclusive live media monitoring session of one of the most anticipated sports events in the world of football. On Saturday, 28th May 2022, our incredible UK and US panels (and our team) watched the UEFA Champions League Final opening ceremony and performance by Camila Cabello and the ultimate battle between Liverpool and Real Madrid football clubs, a.k.a. ‘The Reds’ and the ‘Merengues.’ MindProber PALM For this top-tier sporting...
Download case study > AdvertisingConsumer Behaviour The Brain Science Behind Storytelling and Details from an Ad Success Case Study
By Pedro Almeida Edited by Ana Jovanoski Our friends from Unilever Portugal invited us for a session on the brain science behind storytelling, along with a showcase of part of the pilot we did with them. Although the link was not immediately evident, it turned out as a great opportunity to present research on why we, as humans, build stories, and connect it with what we do at MindProber. Being a session on storytelling, we shared some stories from Cognitive Neuroscience and Social Psycho...
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