The results of our UEFA Champions League Final 2022 exclusive audience emotional engagement study showed that the UCL final’s commercial breaks draw highly different engagement levels between two key locales – US and UK.
Also, find out how the UEFA Champions League’s Official Sponsors’ scored on brand recall and what was the winning advertising combination.
We share with you insights into:
Advertising The beautiful game. Soccer or football, the world's most beloved sport, is booming in popularity, and nowhere is this trend more pronounced than in the incredible growth that women’s soccer has been experiencing around the globe. Starting this week, the world of sports will be focused on the 2023 FIFA Women’s World Cup, which takes place in New Zealand and Australia, and that promises to be a golden opportunity for Women’s Sports to show its value. Ahead of the start of the 2023 FIFA ...
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Broadcast Can you guess which were the most engaging TV shows in the US in June 2023? With ever-increasing competition for viewership among networks vying to engage their audiences, it is important to understand how engaging content is and how it impacts audiences. Since the launch of our EIS Scoreboard in early May, we have monitored and measured hundreds of hours of US television, highlighting the engagement level of shows across a wide range of networks and genres. Today, we are excited to r...
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Broadcast Even 2000 years after her death, Cleopatra, a historically divisive figure, could not have imagined herself at the center of a cultural debate over a TV show's editorial decisions. Apart from the cultural and societal backlash, Netflix's Queen Cleopatra series currently has one of the lowest ratings on IMDB (1.1/10) and Rotten Tomatoes (20% Critics, 3% Audience), but are these rankings representative of the viewers’ level of emotional experience? The controversy over Cleopatra's ethni...
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