April 17, 2023

MindProber – NBCUniversal to present joint winning paper at AUDIENCExSCIENCE 2023

April 17, 2023

In-home Psychophysiological Television Measurement AudiencexScience 2023 — ^{In-home Psychophysiological Television Measurement; Image courtesy of the ARF}

MindProber helps NBCUniversal leverage psychophysiological television measures collected in scale to prove the value of its IP. MindProber CEO Pedro Almeida and Lauren Zweifler from NBCUniversal will talk more about our partnership at this year’s most important audience measurement event – AUDIENCExSCIENCE 2023, Advertising Research Foundation (ARF)’s flagship conference.

Lauren and Pedro will present on April 26 in New York and share how the two teams are bringing innovation to TV attention measurement using scalable in-home psychophysiological measurement.

Together, they will share NBCUniversal’s impressive database, the biggest client-owned database of MindProber Emotional Impact Score (EIS) metrics, and talk through the validity, reliability, and predictive power of GSR as a measure of attention. Lauren will also share with the audiences the way the partnership is allowing the NBCU to showcase and deliver significant value to sponsors and other advertisers.

To register for the in-person or live-stream event and learn more about AUDIENCExSCIENCE 2023 winning papers, visit the ARF website.

About AUDIENCExSCIENCE 2023

The Advertising Research Foundation (ARF) flagship conference is an annual audience measurement event. The industry’s biggest names and brightest minds take part in discussions and share their latest work on the industry’s most pressing topics. This year the event aims to bring to light the most critical audience measurement issues and new research.

About MindProber

MindProber enables media companies to truly comprehend the emotional impact of their content on consumers. Our proprietary sensor, mobile app, and platform assess how content affects people psychologically, as well as how engaged they are. MindProber goes beyond eye-tracking, facial coding, and audience ratings to provide data and actionable insights that let media organizations create more engaging content to sell ads, increase commercial efficacy, and amplify brands.

MindProber Next Generation Media Measurement

🤝 Meet us in NY, send us an email:

Meet us in NY

ARFAxS, attention economy, attention measurement, audience insights, media measurement

Read the other blog posts

Advertising

Why Brands Should Bet on Women’s Soccer Games

July 21, 2023

The beautiful game. Soccer or football, the world's most beloved sport, is booming in popularity, and nowhere is this trend more pronounced than in the incredible growth that women’s soccer has been experiencing around the globe. Starting this week, the world of sports will be focused on the 2023 FIFA Women’s World Cup, which takes place in New Zealand and Australia, and that promises to be a golden opportunity for Women’s Sports to show its value. Ahead of the start of the 2023 FIFA ...

Broadcast

The Most Engaging TV Shows in the US: June 2023

July 17, 2023

Can you guess which were the most engaging TV shows in the US in June 2023? With ever-increasing competition for viewership among networks vying to engage their audiences, it is important to understand how engaging content is and how it impacts audiences. Since the launch of our EIS Scoreboard in early May, we have monitored and measured hundreds of hours of US television, highlighting the engagement level of shows across a wide range of networks and genres. Today, we are excited to r...

Broadcast

Netflix’s Queen Cleopatra: Going Beyond Online Ratings to Determine Viewers’ True Engagement

July 3, 2023

Even 2000 years after her death, Cleopatra, a historically divisive figure, could not have imagined herself at the center of a cultural debate over a TV show's editorial decisions. Apart from the cultural and societal backlash, Netflix's Queen Cleopatra series currently has one of the lowest ratings on IMDB (1.1/10) and Rotten Tomatoes (20% Critics, 3% Audience), but are these rankings representative of the viewers’ level of emotional experience? The controversy over Cleopatra's ethni...

Blog Post