Sponsorship Optimization
Sponsorship Optimization
Beyond exposure to sponsorship optimization: Sponsorships are more effective when the audience is emotionally engaged with your content
Measure audiences’ emotional reactions to drive sponsorship optimisation. Mediaprobe helps content owners grow audiences and increase ad and sponsor revenue. With Mediaprobe data, advertisers can improve the efficiency and value of their ad and sponsorship investments.
Emotional Impact Score (EIS) lets you measure and optimize sponsorship value
Increase revenue, enhance sponsorship strategy and prove sponsorship ROI. Sponsors want to know if their ads are paying back. Mediaprobe lets them make data-driven decisions about what works best with their target.
Measure Sponsorship Emotional Appeal
Are viewers reacting to and engaging with sponsor ads and integrations?
Evaluate ROI of Sponsorship
How does the emotional impact of sponsorship compare with benchmarks?
Identify Best Sponsorship Opportunities: Where?
How engaged are audiences with different sponsorship opportunities?
Identify Best Sponsorship Tactics: How and When?
Identify the best performing integrations in exact moments during content.
Using Mediaprobe to determine audiences’ true emotional engagement during sports broadcasts lets us make much smarter decisions on ad placements and sponsorship deals. Finally, we know the real impact of our campaigns and potential campaigns.
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Mediaprobe delivers critical insight for sponsorship optimisation
Key insights to answer these questions:
See how our Emotional Impact Score can work for your sponsorship optimization
See our case studies
Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study >
Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study >
Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study > Advertising UEFA Champions League Final 2023: Soccer is Still the King of Emotional Engagement on TV
Manchester City has finally won the most coveted prize in European soccer: the UEFA Champions League Final 2023! After seven years and massive investments, Pep Guardiola's team made it into the elite ranks of soccer clubs with a single goal by Spanish defensive midfielder Rodri in a tight match against Inter Milan. While Manchester City won on the field, the Beautiful Game maintained its dominance in emotional engagement among TV viewers, with the live broadcast of the UCL Final 2023 sco...
See case study > Advertising Does Celebrity Endorsement Pay Off for Super Bowl Ads? Analyzing EIS and likability
Brands shell out millions of dollars for a 30-second commercial slot during the TV mega-event that is the Super Bowl. And many brands tap celebrities to be the faces of their Super Bowl ads, hoping their fame and likeability will translate to the brand. But does celebrity endorsement really work? Not necessarily, according to MindProber’s Super Bowl LVII ad analysis. We found that celebrity endorsements do not always lead to better results when it comes to generating emotional engageme...
See case study > Advertising Touchdowns, Fumbles, and Wild Cards: Who Won the Super Bowl Ad Game?
As promised in our Super Bowl LVII emotional impact analysis, we’re back from the Big Game with our Super Bowl ad analysis. We all know the Super Bowl has become the pinnacle of the advertising industry, and throughout the years, people have remembered the ads that kept viewers glued to their screens during commercial breaks just as fondly (or not) as the big plays that decided the games. This year was no exception. With 113 million viewers, it’s no surprise brands spent a lot of mon...
See case study >
